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About L's Place

L’s Place is a chain of convenience stores supplying a wide range of high quality groceries and household items.

From the late 1980’s and early 90’s when Vietnam’s trade was still in early stages of development, there was a limited supply of familiar western food products and ammenities to serve foreigners living and working in Hanoi.  During that time, Mrs. Đặng Thị Loan, the founder of L’s Place, was working in a representative office of the United Nations in Vietnam.  Through her care and determination to help her foreign friends and colleagues adapt to life in Vietnam, she began sourcing the most important items needed for them. Soon after, her business serving the international community in Hanoi was launched and quickly began to multiply.

Both the motto “Come to L’s Place, find whatever you need” and the name L’s Place itself, were affectionately given by Mrs. Delores Morey, wife of Mr. Roy Morey, Chief Representative of UNDP Vietnam at that time.  Within a short period of time, L’s Place quickly became a familiar and highly recommended shopping destination, not only for expatriates and foreign tourists, but for the increasingly diversified appetites of the local Vietnamese consumers as well.  Starting from a tiny corner-store in the diplomatic quarter Van Phuc nearly 20 years ago, L’s Place has now expanded into a large network of stores found in nearly every district of central Ha Noi, with thousands of high-end, carefully selected products meeting international standards.

As the pioneer to discover the needs of the market, we keep up with the consumer trends around the world, and continuously diversify our products to satisfy the needs and appetites of our customers.  Born out of a desire to help the community, the value of our L’s Place brand is built upon three principals – quality, convenience, and friendly service – to guarantee the best shopping experience whenever you visit L’s Place.

L’s Place is ready to bring more happiness into your life, starting with the simplest things.